Renting Exhibits – Make the Most of Your Exhibiting Dollar

I have a secret. Ok, I guess if you know me at all, it’s maybe not such a secret. I’m frugal. Gosh, I love the sound of that word. F-R-U-G-A-L
Can a person be frugal with their marketing display efforts? Sure can! 🙂

10x20 Rental Modular Display

Your rental trade show display doesn’t need to look like it’s rented.

Trade show exhibits serve a unique purpose. Often I preach about taking your trade show exhibit to the next level, and offer suggestions on how that can be achieved. Rental exhibits take this concept to reality by affording an updated, splashy look without the hefty investment.

So why rent an exhibit? There are many, many reasons. Does it assemble as easily as you’d hoped? Does it “do” what you need it to do? Such as accept a monitor where you need one, or have an appropriate meeting space to sit with a potential client? Utilize a rental before you invest in the purchase – what better way to find out what will serve you best, than to get your hands on it and test it.

10' Trade Show Display Rental

Your rental display can stand out from the crowd.

The rental option also brings an entire tier of exhibits within the reaches of your budget. You no longer have to spend big bucks to look like you have. I help customers every day to maximize their trade show dollars, and renting an exhibit frees up funds so a charging table can added, back-lighting, flooring, or a counter. In this day of competition in most every market, it’s imperative that your exhibit look continues to evolve.

Does renting an exhibit only help you expand your budget to achieve a more sophisticated exhibit? No. It’s really making the best use of your display dollar. It’s not practical to think that by investing in a large exhibit you’re “set” for years to come, and will only need to have new graphics produced. Exhibitor needs change, as you want the look and feel of your exhibit to change with you. Renting your exhibit allows you to not have all of your investment sitting in the back room, only to be dusted off for those 2-3 large shows you attend each year. It opens up the possibilities of a new focus and new look for each event. (TH)

InCharg™ Charging Solutions – Counter Edition

I admit it – car commercials rarely catch my attention. Maybe it’s because experience has my mind set on certain brands and I don’t consider others. Maybe it’s because I try to block out the thought of having to shop for a vehicle. *shudder*. Regardless, whoever dreamed up the recent ad campaign for Buick is a genius. “It’s a Buick!” Many of us have this manufacturer pigeon-holed as a maker of Grandma and Grandpa cars, and the creative team at Buick is turning our heads as their newest models are certainly worth a second look.

Mobile Device Charging Stations

Mobile Device Charging Stations

InCharg™ Charging Counters take an exhibit booth staple and raise the bar dramatically. Barely noticeable are small charging ports conveniently located within the countertop. And the sky’s the limit with size, shape and material choices. The ports don’t fully describe what sets InCharg™ Counters from others – they’re also primarily modular. This means they generally assemble in 3-5 components such as the countertop, door and base. The electrical requirements are nothing more than standard power and all of the electrical and wire management is included.
So you start with this smart counter that looks like you spent a fortune. Next, you make it yours. Dozens of laminate color options, printed graphics – even LED lights are an available option. This is not your average counter!
InCharg™ Charging Counters are an entity in themselves, however they can very easily be incorporated into an exhibit package and can be built of the same materials as your inline or island display. Shipping isn’t a hassle because they can be worked into your exhibit crates, or have their own custom built crate to ship along with your other materials.

Trade show rentals ARE worth it, and here’s why…

Trade Show Rental Displays

There are many reasons to choose a trade show rental display. Is this your first show and you want to test several design ideas? Need an exhibit to supplement your existing trade show schedule? Don’t want to store a large exhibit display after your show?

These are just a few of the reasons renting an attractive and affordable exhibit from is a wise choice. Our rental displays feature the latest design trends, including elegant curves and vibrant tension fabric graphics. Choose from accessory options like counters, workstations, monitor stands, and even iPad kiosks.

We have one of the largest rental inventories in North America with designs ranging from inlines to islands and from monitor stands to charging stations. All can be personalized to meet the most demanding marketing requirements.

Not sold yet? Here’s a reality check and a prediction. Within the next three years, rentals will represent at least 40 to 50% of all exhibits at major trade shows. Of those, maybe 20% will be ho-hum kits. Those who win the long-term rental battle will approach rentals with the same design intensity as a new exhibit. It is very likely you will recognize a better ROI because of your ability to adapt to changing markets with targeted exhibits.

Most Exhibit-Appointed Contractors will tell you that 75-90% of their installs include rental furniture. And, it’s not just islands. Walk any major trade show and you’ll see a bistro table and chairs in a significant number of inline displays. So start renting today!

Triumph Portable Trade Show Counters

One of my favorite display items to assist customers with is a trade show counter. Blah you might say? A counter is a counter, is a counter?

Not at all.

Counters have become a first impression – your customer’s first stop to your booth. Most often one of your smiling representatives are near that counter, ready to interact with them. We all know the impact that first impressions make, so why not prominently display your logo or product image on a sharply designed and thoughtfully built Triumph Counter?

Everyone has their own unique features for a counter to have. Triumph Counters meet nearly every one of the highlights on your list. Trust me.

  • Professional appearance.
  • Fast and simple setup. Tool-less!
  • Brilliant, full color graphics.
  • Disassembles to fit in a single shipping case.
  • UPS/FedEx Shippable.
  • Made in the USA.
twist portable trade show counter

Triumph Ellipse Counter

The Triumph counter is available in many shapes to accent any trade show booth. Their smart design and clean lines will mesh with your other booth components, and provide function as well. Triumph showcase counters offer a solution for displaying your company products safely behind plexiglass. If you have specific requests such as a locking privacy door, casters instead of stationary feet, or internal shelves among others – these are all easily added options.

Most exhibitors will find that the shape of the counter is the only decision they need to make as the attractive design and contemporary style of the Triumph Counter are an ideal solution for their trade show booth counter needs.

Table Runners – Custom Printed For Your Business

A custom printed table runner with your logo may be the most inexpensive way to display your brand at any trade show or event. Today’s printing technology takes your artwork, and crisply melds the colors into fabric.

The dye-sublimation print process is a gold-standard for production of premium table runners, without the  premium price. It allows full color artwork to be chemically bonded to the fabric resulting in a vibrant, permanent, and machine washable product.

Our logo table runners are produced using our carefully selected, premium polyester fabric which offers a smooth, clean feel. The edges are hand-finished by hemming for a professional product we are proud to produce, and you can be proud to display for many years.

custom table runner with logo

Full print dye-sublimated table runner

Why are there so many custom table runner size choices? Well, not every logo fits in the same box. Depending on the orientation of your logo, you may choose a wider runner, so your art can print larger, and maintain a better ratio with blank space. Another option to consider is having the runner produced with a panel of fabric extending down the back of your table, as well as the front. Some event spaces are set up so your table is viewed from the front and back, so why not utilize the advantage of displaying your brand from both angles? Some companies also need the versatility of using an alternate logo, depending on the event audience. As table runners are produced similar to banners, an alternate logo can be printed on the “back panel” so the runner can simply be turned to display the desired artwork toward the audience.

Some assembly required…But not as much as you’d think

Gravity Exhibit Displays

When I tell you that I can make your exhibit set-up, tear down and shipping life easier, what words describe the picture that appears in your mind? Generic, drab, cookie-cutter? Yes, me too – if I wasn’t apprised of the world of Gravitee Displays.

The exhibit world has morphed the clunky erector set exhibits into modern, sleek and lightweight kit components. Aluminum extrusions snap together, hinged and joined to make smooth lines and graceful curves. I love, love, love the technology that has brought endless possibilities to the world of custom exhibits and has truthfully fulfilled trade show exhibit needs.
So how can Gravitee improve upon the custom exhibit? With pre-assembled panels. No tools. No loose parts. Gravitee uses fully assembled flat and curved panels that easily connect and stack. When you begin set-up, you’re already four steps ahead.

You’re wondering if Gravitee limits exhibit configuration possibilities? Quite the opposite. The panels are so versatile and reconfigurable, it’s touted as a “chameleon”. Many custom exhibits that are designed to be built piece by piece, can be transformed into the lighter, more set-up friendly Gravitee.

gravitee 10x20 exhibit

Gravitee GK-2006

Graphics – Gravitee panels accept both fabric Silicone Edged Graphics and direct print graphics. Each panel accepts a front and back graphic. So even if you don’t initially have front and back graphics produced, you can do so in the future.

Gravitee designs start with a simple concept — beautiful displays, simple assembly, and functional components. That’s what every exhibitor wants. They’re elegant displays with all the features of a custom exhibit, except the price. The full-size panels connect seamlessly. Browse through the Visionary Designs gallery where you’ll see a wide range of options and prices. These are meant to generate ideas. There are no cookie cutter designs. We’ll design the exhibit that matches your specific marketing goals and budget. If your exhibit needs change for future shows additional parts can be purchased to create a new custom exhibit without starting from scratch!

Sacagawea – the affordable hybrid display

I recently received an email from a customer who had returned from a trade show and reached out to me as his company, “needed to step up their game.” He’s used retractable banner displays and table covers in the past with pleasing brand recognition, however… If he were going to compete with similar companies at shows, it was time to move up to a splashier presence.

The Sacagawea Portable Hybrid Display is a fantastic next step. Today’s Hybrid Modular displays are not only affordable, but also very easy to setup and ship. Sacagawea Portable Hybrid Displays are contemporary trade show designs constructed with lightweight engineered aluminum and vibrant tension fabric graphics.

10 x 20 Sacagawea Portable Hybid Display

10 x 10 Sacagawea Portable Hybrid Display

The Sacagawea sets-up quickly, typically in less than 40 minutes for a 10 ft. display, using knob-assisted assembly. All components are individually numbered and pack in durable roto-molded cases with reusable die-cut foam packaging. Options include workstations, pedestals, fabric canopies, headers, and monitors.

There’s only one Sacagawea because no other portable hybrid combines value, design, and convenience into one very attractive portable display.

Some of the Sacagawea’s highlights:
  • Lightweight Engineered Aluminum Frame
  • Attractive Upscale Affordable Design(s)
  • Sets up with quick knob-assisted assembly
  • Vibrant Tension Fabric Graphics
  • Numbered Components for Easy Set-up
  • Reconfigurable (10 ft. to 20 ft.)
  • Portable Roto-molded Case(s) with Wheels & Reusable Foam Packaging
  • Lifetime Warranty on Workmanship
  • Made in the USA.

100 Day Guarantee.

PLUS our Exclusive 100 Day Guarantee.
You Will Love Sacagawea…
We’ll Take it Back!

Check out Sacagawea and all our other incredibly attractive displays in our exhibit design search.

Engaging your customer is time well spent

What do you need from a potential customer at a trade show, to successfully engage them with your product? Their email address? Phone number?

Answer: TIME.

You need a sliver of time to educate them on how your product will make their lives better. There are many schools of thought on how to achieve this. Stopping event-goers to register for a drawing, pick up a starburst or piece of company bling are great. However, to REALLY get some time with them? Provide them a welcoming place to stop and stay awhile. For those of you still with me – picture it – Charging stations.

These miracles of modern technology are sleek time-takers. Almost all of us have an electronic device with us that needs charging, and time spent at a charging station/table/kiosk is valuable time to discuss why you’re there, why they’re there or just to show them the newest product you’re excited about. Charging stations come in a wide variety of shapes and sizes. You can easily customize them with your artwork, which is also economical to change as needed.

Pricing varies, depending on the type of charging station you’re looking to integrate into your booth, however the investment is a good one. Time, after all, is a precious commodity.

Is trade show flooring worth the investment?

If you asked me which trade show booth product category has grown the most in the past year, you’d receive a quick reply.

Flooring; trade show flooring.

Gone are the days when it wasn’t feasible to own your own trade show flooring. Renting at the show was the only option, and the “You get what you get, and don’t throw a fit” adage held true. Not only is it now economical to own your floor – you have CHOICES! Oh, the choices.

You have an option of interlocking foam tiles, rollable vinyl flooring,  or modular hardwood flooring. Each style comes in several color options so you are guaranteed to find the right exhibit flooring.

trade show flooring

10×20 Wood Grain Rollable Vinyl Flooring

When you contact me to inquire about which flooring to choose, and what’s available, you’re going to hear my customary, “What is your use, budget and timeline?” It’s easy to start there because the type of flooring, ease of assembly and expected life of the floor coverings vary. Just like there’s a banner display or floor display for every budget and application, the same holds true for flooring.

If you’re not ready to take the plunge on purchasing a new floor you can always inquire about our flooring rentals. Rental flooring is a great way to try before you buy!

I encourage you to entertain investing in trade show flooring, or look at what’s new. The look of the flooring in your booth can provide not only a clean, professional look, but also a nice foundation (pun intended) that saves your representative’s feet. Happy reps = trade show success.

Best Portable Trade Show Counters

Trade show counters are sometimes a forgotten but very necessary element to your trade show booth. Trade show counters, podiums, desks, tables; call them what you want but they all serve a very important task. They are where you meet your booth visitors and discuss important business. They are often found in the center of your booth and need to compliment the design of your booth display. Sometimes you may need a counter to hide materials inside the cabinet area or you may need sufficient counter top area for a computer or printed materials. Other times you may simply need it as a prop to stand by so you don’t feel like you are out standing in no man’s land. Whatever the case may be there is a solution out there to fit your needs. Here we will highlight a few great counter options, some of which you may not have even known existed.

1. An oldie but a goodie, the SOLO trade show counter has been around for quite some time but it is still a great counter for many reasons. It is a portable counter with a great full wrap graphic option but it can also be used without a graphic. They are strong and durable counters that can support more weight than other counters of its kind. Many of these SOLO counters can support up to 300 lb. so you can put nearly anything you want on them. The unique tensaflex outer wrap is what makes this counter not only easy to set up but also portable and strong.

SOLO Trade Show Counters

2. Another very popular counter is the Campaign counter. It includes a custom printed graphic wrap and has a fast turn-around time for those last minute booth additions. The detachable graphic can easily be swapped out for a new one and the interior shelf allows you to store your trade show materials. The counter is stronger than you would expect for the price point. It comes in under $400 yet can support up to 150 lbs. The included nylon carry bags and optional hard case make for easy transporting. This quality counter also offers an exclusive counter top graphic which sets it apart from any other counter you have seen.

Campaign Portable Counter

3. Tension fabric counters are some of the best looking and portable counters available. With the industry moving more and more towards tension fabric exhibit displays it may be in your best interest to invest in a counter that utilizes the same style fabric graphics. With fabric graphics, opposed to rigid graphics, you can easily fold your graphics into a very compact area without damaging them. Installation of fabric graphics is also easy with most applications being silicone edge or velcro.

Tension Fabric Counters

4. One style of trade show counter that some people don’t know exist or fail to recognize is the Case to Counter. Anyone looking to buy a case to transport their display or anyone that is thinking about adding a counter to their booth needs to explore this great option. They are exactly what the name implies. It is a hard molded case that safely and securely transports significantly sized displays to and from shows. It is also put to use while at the show by turning into a functional counter. Instead of trying to find somewhere to hide your case you can hide it in plain sight and gain a great display counter. By adding a custom graphic it will look like it was a part of your booth design from the very beginning.

Trade Show Case to Counter

5. The new Twist counters are a modular counter that are some of the most impressive looking portable counters on the market. There is a wide variety of sizes and styles available including display case counters. These counters are professional grade with a unique look yet a style that compliments nearly every exhibit booth that you display it with. Graphics, shelves, and locking cabinet doors are some of the options that allow you to design these counters to fit your needs.

Twist Portable Dispay Counters

by Andy Marthaler the marketing director and a web developer at